The Power of Social Networking

Posted at EzineArticles

Between Twitter and Facebook alone, there are over 800 million users tweeting, sharing, posting, reposting, and more.

For Expert Authors, this exchange of information makes article marketing and social networking a perfect match. Social networking sites get your articles into the hands of pre-qualified readers faster than search engines, and your articles create a constant source of information for your followers on your social networking sites.

Discover how you can harness The Power of Social Networking and achieve the many benefits with the strategies and tips in the video below!

Recap of The Power of Social Networking

Develop a Social Networking Strategy

Here are 5 great social networking strategies:

  • Put your audience first and start discussions to discover new article ideas.
  • Create a plan for promotion and growth, (e.g. start contests or challenges that offer rewards).
  • Add photos and videos to give your audience variety and increase engagement.
  • Build a reputation of providing quality to create long-term readers and customers.
  • Connect accounts (e.g. Twitter and Facebook) to double or even triple your production.

Tip: Evaluate your strategy’s progress by taking note of your average article stats before you implement new strategies. After implementation, track the progress of your article stats as well as your social networking stats to see what worked and what may need to be adjusted.

Tips for Branding Your Social Networking Channels

  • Brand Identity: Whether you choose to use your name, your company name, or your product name, ensure it is consistent on your social networking sites to build brand identity and avoid confusion.
  • Personal vs. Professional: Keep your personal and professional profiles separate to prevent branding conflicts.
  • Branding Schemes: Make sure your color schemes, logos, and your overall message fit together to stay consistent and make a lasting impression.
  • Audience, Audience, Audience: Focus on your audience by ensuring your channels are organized and easy to read.

Why Your Social Media Marketing May Not Be Working

Identify the issues, challenges and obstacles that are preventing you from achieving the results you want with your website. Answer each of the questions below, add up your NO responses, then get in touch.

Do you have a written Social Media Marketing Plan and online strategy document? Yes No
Are your online and social media marketing goals clearly defined? Yes No
Do you track and measure each online goal? Yes No
Do you know how much website traffic you need to get the revenue you want? Yes No
Is your brand getting the share of exposure that you want online? Yes No
Do you currently measure your brand reputation online? Yes No
Do you know who the key influencers are online in your niche or industry? Yes No
Do you know how to identify and find websites that will drive traffic to you? Yes No
Do you know how many signups and subscribers you want to get the revenue you need? Yes No
Do you have a newsletter or ezine integrated with your website? Yes No
Do you have audio and video integrated with your website? Yes No
Do you have a blog or social bookmarking tool integrated with your website? Yes No
Does your website, ezine and online profiles all reflect the same brand? Yes No
Do you know which keywords or phrases people are searching to find your website? Yes No
Are you a member of at least three online social networks? Yes No
Have you integrated your online and offline marketing successfully? Yes No
Do you know how to target people who are interested in “following” you online? Yes No
Do you know how to automate the management of your micro-blogging online? Yes No
Is your website generating the ROI (return on investment) that you need? Yes No
Is your website generating the level of sales that you need? Yes No
Is your website generating the level of qualified leads that you need? Yes No
Do you know which websites to inform if you generate quality content on your website? Yes No
Do you know where to get quality traffic for free? Yes No
Do you know where to find online joint venture partners in your niche? Yes No
Do you know where to advertise online for free? Yes No
Do you know which social networks to participate in? Yes No
Have you written an ebook, ecourse or webinar and made it available for purchase online? Yes No
Do you have at least 3 automated methods for building your list? Yes No
Do you offer a free item of value as a lead generation tool online? Yes No
Are you documenting and demonstrating your expertise online? Yes No
Do you know how to find and recruit people who will sell your products or services on a results only basis? Yes No
Do you have a page 1 listing on Google, Yahoo or Bing? Yes No
Are you currently generating more than $1000 in passive revenue from your website? Yes No
Do you want things to continue as they are? Yes No

Add up all your NO responses and put them here:

Do you need to improve?

Come to a “Write your own Social Media Marketing Plan” course on the 25th of June 2012.

Course Cost: $225.00

Course Venue: TBA

Course Content:

  1. Complete Social Media Marketing Plan
  2. Complete Facebook, LinkedIN and Twitter “how to”
  3. 99 Tools to manage your online marketing with ease

Contact: Hannah du Plessis 09 266 0797 or 021 137 6889

hannah@attractionmarketing.net.nz

http://attractionmarketing.net.nz

 

Share Button

    JVZoo Product Feed

  • Local Marketing Maven - System [SPECIAL OFFER] The only Local Marketing course you'll ever need - Best selling training - Get 12 videos / 4 hours+ of profit producing offline marketing strategies that work - GUARANTEED!

24 Responses so far.

  1. [...] Video Marketing is here to stay. Youtube is now also a Social Media Networking site. Learn all about social media marketing in our seminar: http://attractionmarketing.net.nz/2012/03/why-your-social-media-marketing-may-not-be-working/ [...]

You must be logged in to post a comment.