Content Strategy Guide: 10 Elements of Content Strategy for the Web

This article highlights some of the leading concepts of content strategy, how it fits in with its neighbouring disciplines, and shares some practical guidelines that anyone in the digital space – especially those new to content strategy – should consider before embarking on their own content strategy.


These findings were inspired by industry experts who presented at the Content Strategy Forum 2012 in Cape Town.


Below are 10 things you need to know to meet a content strategy’s ultimate goal of (1) fulfilling users’ expectations and (2) meeting business objectives.

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